Marketing Strategies to Grow Your Psychotherapy Practice
Many private practice clinicians want to grow their business but do not know how to take the first step. There are many variables to consider when marketing a private practice. The following are strategies to consider when developing your approach to marketing:
Psychological
perspectives: Remember that you are marketing and selling your services. You are not "selling
yourself". This is a mistake that
many human service professionals make.
Those who approach marketing their practice with the perspective that
they are selling themselves, often experience more rejection and
personalization. However, selling ones
services relates directly to skills and knowledge offered to clients.
Give
away your services for free: This is a great way to gain initial exposure for
your practice and promote word of mouth referrals.
Continuing
education: Pursue continuing education courses that contain marketing
strategies and recommendations. This
way, you will earn ceu hours or credits while obtaining necessary information
to grow your practice.
Spend
at least an hour a day marketing your practice:
This one is a little challenging.
As clinicians, we get caught up in HMOs, administrative duties, and of
course, seeing clients. However,
clinicians who consistently market their practice are much more likely to reap
the benefits.
Become
involved in the community: This can
include becoming a member of your local chamber of commerce which often hosts
professional mixers, business fairs etc.
Update
directories: There are many professional directories out there these days such
as professional organizations, local online, and HMO directories. Consider including at least a paragraph about
your professional background and qualifications with each directory submission.
Develop
relationships with other practitioners: Get connected to other clinicians in
your area. Perhaps there are therapists
in your area that do not see couples and are in need of a referral source. Or, perhaps certain practitioners in your
area do not accept certain HMO's that you are contracted with. These relationships can prove to be the bread
and butter of many practices.
Read
relevant books and/or literature: Throughout the course of your private
practice career, it is important to continue your education on marketing by
reading relevant books, completing ceu courses, and/or attending
workshops. Ask your colleagues what has
worked for them and what hasn't
These
are just a few strategies to help launch a successful marketing campaign. Of course, there is quite a bit of time and
investment involved. However, the
benefits of marketing one's practice successfully and consistently are immeasurable.
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